What is the Brooks Brothers logo？

The Brooks Brothers logo features the iconic Golden Fleece—a symbol of a suspended sheep encircled by a ribbon. Introduced in the mid-19th century, it represents heritage craftsmanship and the brand’s deep connection to the wool trade. The emblem references ancient European guilds where the “fleece” symbolized high-quality wool and trustworthy tailoring. Today, it stands as one of the oldest continually used trademarks in American fashion, conveying refinement and t…

From a brand-manufacturing perspective, the Golden Fleece logo demonstrates how visual identity reinforces heritage value. Many OEM and private-label manufacturers emulate this approach by creating emblems rooted in their product materials or craftsmanship ethos. Brooks Brothers’ ability to maintain a consistent mark for over 150 years highlights how long-term brand coherence can elevate perceived quality in global markets.